A colors is preparing to launch reality show Bigg Boss 4 will be aired on Colors from 3 October onwards and will be Teleca place Sunday to Saturday at 9PM. Vodafone has been roped in as title sponsor for the second year in a row with eight associate sponsors for the fourth season. Rajesh Iyer, vice president marketing of Colors declared “We have shot eight different promos for the show and a music video with Salman Khan. The theme of the campaign is spun around Khan.
In the midst of a flurry of celebrity host realty show where each GEC is trying to rake in the moolah in the form of ad revenue, the colors designed a marketing campaign to attract more eyes. Colors kick-started his on-air initiative with a range of innovative and eye-catching promotions, and also released a special music video with Salman Khan to create hype and excitement around the show.
On TV, Colors taken more than 10,000 seats across genres such as children, movies, music and regional news, the radio station has tied up with Big FM and other major FM stations. The channel also plans to run commercials during the music video screening of Priyanka Chopra & Ranbir Kapoor and stare Anjaana Anjaani over 100 cinemas in India. The channel will also make the ground activations in selected 15 cities. Hoon said that this season is that the channel will continue its innovative programming in product placement.
