Bollywood star Abhishek Bachchan is back with new commercial Ad of Idea with the role of tree.he became a brand Ambassador of telecommunication company as idea.
The ad starts with a group of four friends who all sat glumly at a tea stall where Abhishek Bachchan is the seller, he played a damper on this ad.Through sign language, he asks the little boy helps the problem.
The boy replies that all four are in the job, but wants Maharashtrian Kolkata is Bengali to Kerala, the Malayalee to Haryana and Haryanvi to Mumbai. “If they do not know the language, so what will they do,” he asks. Bachchan has an idea when each of the four reach their destination, they just make friends who speak via bluetooth device for quick help.
At the end, they come to thank friends Bachchan and one of them says, “Now anyone can speak any language. “What an idea Sirji.”
Anupama Ahluwalia, senior vice president – Marketing at Idea Cellular Limited, said: “The Idea of communication are always winners progressive ideas in a simple and relatable way. Communication Strategy shows’ power of an idea” in a healthy, imaginative way. ”
The brand management is extremely pleased with the first feedback from the campaign. “The idea has grown to become the third largest private GSM operator with over 70 million subscribers today and is growing around 1.5 to 2.0 million every month. We want to build a lasting relationship with all our current and potential clients.
Watch The Idea AD Featuring Abhishek Bacchan as a Tree: Save Trees Save Environment, Save Paper, Use Mobile. Youtube Video is Here.
